定义时尚传播Defining Fashion Communication
前瞻与责任Vision and Responsibility
开放与连接Opening up and Connection
北京服装学院时尚传播学院是首家以“时尚传播”命名的大学学院，成立于2017年，现任院长为凤凰卫视资讯 台副台长兼主持人吴小莉女士。学院设有时尚传播系、广告学系、摄影系、服装表演系，目前拥有传播学(时 尚传播)、广告学、摄影、表演(服装表演;广告传播;时尚编导)四个本科专业和时尚传播、服装表演学两个硕士研究生培养方向。各专业均有超过10年的建设历史，于2017年集合到时尚传播学院，共同致力于全球 新兴的时尚传播教育。
The School of Fashion Communication of Beijing Institute of Fashion Technology is the first school named after “Fashion Communication”. Founded in 2017, its current dean is Ms. Sally Wu, deputy director and host of Phoenix Info News Channel. Based on the fashion industry chain and fashion communication system, the four majors of fashion communication, advertising, photography and fashion performance were integrated into the brand new school and expanded into four departments to cultivate the interdisciplinary and comprehensive leading talents in fashion communication. It offers 4 bachelor degrees in the above areas and 2 master degrees in Fashion Communication and Fashion Performance Studies. Each major has more than 10 years of history and in the year of 2017 were all absorbed into the newly established School of Fashion Communication, jointly committed to the fashion communication education emerging worldwide.
时尚传播学院以学校建设国际一流时尚高校的办学定位与目标为总纲，把握时尚传播这一新兴学科的广阔发展 前景，依托时尚产业和文化创意产业，致力于“做全球时尚传播教育的领先者”。学院以中华文化传统和造物 思想为根基，以当代艺术、设计、信息、科技等成果为载体，以跨学科教育为特色，将四大专业相互连接与交 叉，贯通时尚、文化、产业、商业等多个环节，通过人才培养方案、课程体系和实践教学平台促进四大学科专 业资源共享、协同创新，打造完整的时尚传播系统旨在用时尚之美、传播之力，培养具有丰富知识背景、广阔 视野和专业技能，富有创造性和责任感的时尚前沿人才，他们将是整个时尚行业的中心。
The school of fashion communication takes BIFT's orientation and goal of building a world- class fashion university as its general principle, grasps the broad development prospect of the emerging discipline of fashion communication, and is dedicated to being a leader in global fashion communication education relying on the fashion industry and cultural creative industries. Based on the Chinese cultural tradition and thoughts of creative works, the school takes the achievements of contemporary art, design, information, science and technology as carriers, and features interdisciplinary education, to integrate the four majors in the school and link up fashion, culture, industry and business etc. A complete fashion communication system is being formed under the collaborative innovation and resources sharing via talent training plans, course system and teaching-learning practice platforms among the four majors under the guidance of the school decision-makers. It aims to cultivate creative and responsible talents with rich knowledge background, broad vision and professional skills, creativity and responsibility, including fashion promoters, culture critics, media workers, admen, artists and professional models, who will be the center of the entire fashion industry.
时尚因传播而生成，时尚传播始终处于时尚产业和商业的中心发挥其举足轻重的影响力。从时尚记者、编辑、 评论家、策展人，到时装模特、广告模特、摄影师、造型师、艺术指导、时装秀制作人、电影制作人，从广告 人、文案专员、公关专家，到时尚博主、社会活动家、网络营销家等，北服时尚传播学院将引导学生具备跨领域的知识与技能，富有创造、共情和探寻意义的观念与意识，能够进行创造性的时尚传播策划、设计与执行， 他们将成为传播时尚理念、时尚文化和时尚生活方式，提升国人审美力、品位力的重要推手。
Fashion is generated by communication, and fashion communication has always played a pivotal role in the center of fashion industry and commerce. From fashion journalists, editors, critics, curators, to fashion models, advertising models, photographers, stylists, art directors, fashion show producers, filmmakers, from adman, copywriter, public relations experts, to fashion bloggers, social activists, digital marketers etc., the School of Fashion Communication of Beijing Institute of Fashion Technology will guide students to equip themselves with interdisciplinary knowledge and skills, creative, empathy and the awareness of exploring the frontier, to be able to carry out creative fashion communication planning, design and execution. And they will become important boosters to promote fashion concept, fashion culture and fashion lifestyle and to improve the aesthetic and taste of Chinese people.