曹向晖  CAO XIANGHUI

职称

副教授(Associate Professor)

 

职务

广告学系副主任(Deputy Head of the Advertising Department)

 

主要研究方向及研究成果(Main research directions and achievements):

研究方向(Areas of Expertise):

视觉传达设计;平面广告设计

Visual communication design; graphic design

 

研究成果(Refereed Publications):

设计获奖 (Design award)

► 海报设计《以行动谋求平等发展与和平》获“联合国第四次世界全国妇女大会”海报征集活动全国中标奖。

Poster design "Action for Equal Development and Peace" won the national award for the poster solicitation of the United Nations Fourth World Conference on Women.

►海报设计《以行动谋求平等发展与和平》入选《第八届全国美术作品展览》。

Poster design "Pursuing Equal Development and Peace through Action" was selected in the eighth National Art Exhibition.

►书籍设计荣获《第六届全国书籍装帧艺术展览》铜奖及优秀奖。

 Book design won the Bronze Award and Excellence Award of the sixth National Bookbinding Art Exhibition.1.4Book design won the sixth National Book Binding Art Exhibition Bronze Award and Excellence Award.

 

科研项目 (Scientific research projects)

► “交互与体验—视觉信息设计及方法探究” (北京市属高等学校人才强教项目)。

"Interaction and Experience -- Exploration of Visual Information Design and Methods" (Talent Education Program of Beijing Universities).

►“从版面到界面——基于用户体验的视觉信息设计研究” (北京服装学院校级重点科研项目)。

 "From Layout to Interface -- Research on Visual Information Design based on User experience" (key research project of Beijing Institute of Fashion Technology).

► 主持国庆首都群众游行能源水利建设成就彩车设计项目 , 荣获“优秀工作者“称号。

 Hosted National Day capital mass parade, energy and water conservancy construction achievement float design project, won the title of "excellent worker".

► “看见‘看不见’—— 信息可视化设计实践趋势与例析”、“Emoji 设计风格流变 刍议”等十篇论文发表于《美术观察》、《中国美术》等核心期刊。

Ten papers, such as "Seeing" and "Not Seeing" -- Practical Trend and Example Analysis of Information Visualization Design "and" Comments on the evolution of Emoji Design Style ", have been published in art Observation, Chinese Art, and other core journals.

 

教学专长及获奖 (Teaching expertise and awards)

► 荣获北京服装学院教书育人三等奖

 Won the third prize for teaching in Beijing Institute of Fashion Technology.

► 在北服开创《版式设计》课程,执教二十年,屡获好评

 Founded the course "Layout Design" in Beijing Institute of Fashion Technology, has been teaching for 20 years, and has won a lot of praise.

► 《广告设计》课程荣获北京服装学院优秀教学成果三等奖

The course of Advertisement Design won the third prize of Excellent Teaching achievement of Beijing Institute of Fashion Technology.

► 指导学生荣获“全国大学生广告艺术大赛”特等奖,本人荣获全国“十佳指导教师”称号。

 Guiding the students win the special prize of "National College Students Advertising Art Competition", and the director won the title of "Top Ten Advisor".

► 指导学生荣获第六、七届“全国大学生广告艺术大赛”二、三等奖 及优秀奖。

 Instruct the students to win the second and third prizes and excellence awards of the sixth and seventh "National College Students Advertising Art Competition".

 

主讲课程(Courses):

版式设计 (Typography)

广告设计 ( Advertising design)

广告字体设计 (Advertising font design)