董妍  Dong Yan

职称Professional Title

助理教授(Assistant Professor)

  

职务Title

时尚传播系主任

Head of the Department of Fashion Communication

时尚传播系党支部书记

Party Branch Secretary of Fashion Communication

  

主要研究方向及研究成果(Main Areas of Expertise and Refereed Publications):

研究方向(Areas of Expertise):

时尚传播、时尚品牌传播、跨文化传播

Fashion Communication, Fashion Branding and Communication, Cross-cultural Communication

  

研究成果(Refereed Publications):

出版专著《品牌对国家形象的认知建构研究》,光明日报出版社,2020年2月

February 2020 - Research on Brands’ Cognitive Construction on the National Image , Guangming Daily Press

出版专著《消费无国界——互联网时代的品牌传播与跨境消费》,中国市场出版社,2016年12月

December 2016 - Consumption has no National Boundaries: Brand Communication and Cross-border Consumption in the Internet Age , China Market Press

发表文章《品牌传播对国家形象认知的建构》,《当代传播》杂志,2019.6

June 2019 - “The Construction of Brand Communication on the National Image”, Contemporary Communication

主持北京服装学院校内重点科研项目《时尚品牌对国家形象的溢出效应研究》

Presided over the key scientific research project of Beijing Institute of Fashion Technology “Research on the Spillover Effect of Fashion Brands on National Image”

主持北京服装学院校内新进人才项目《时尚品牌传播路径研究》

Presided over the new talent project of Beijing Institute of Fashion Technology “Research on Fashion Brand Communication Path”

教育部人文社科重点项目《“一带一路”战略背景下中国国家形象提升战略研究》子课题负责人

Head of the sub-project of the Ministry of Education Humanities and Social Sciences key project Research on the Promotion Strategy of the National Image of China in One Belt and One Road Strategy

  

主讲课程(Main Courses):

传播学

Communication

广告学

Advertising

采编技巧与实践

Editing Skills & Practice

时尚品牌传播

Fashion Branding & Communication

服装与时尚概论

Introduction to Clothing and Fashion