职称
教授 Professor
职务
北京服装学院时尚传播研究中心主任 Chief of the Fashion Communication Research Center, BIFT.
主要研究方向及研究成果（Main research directions and achievements）：
研究方向（Areas of Expertise）：
时尚传播；品牌营销；中外服饰文化；国际新闻
Fashion Communication/Brand Marketing/ Chinese and Foreign Costume Culture/World News
研究成果（Refereed Publications）：
主持、参与、完成“国际时尚传播研究与实践”、“视觉时代的时尚品牌传播”、“中韩国际传播比较研究”等省部级或北京市教委社科项目数项。主持、完成“国际时尚传播研究与实践”、“北京市优质教材课件建设 --《时尚传播》”、“‘课程思政’试点课程建设项目” 等校级项目数项。
曾主编并出版国内第一本学科专著《时尚传播》（2014年）和第一本学科教材《时尚传播学》（“十三五”普通高等教育本科部委级规划教材）（2018年）。《时尚传播学》被评为“2019年北京市‘优质教材课件’”。2019年主编出版《时尚传播教学与研究》。
主编产业蓝皮书：《北京时尚产业2019年度报告》、《北京时尚产业2018年度报告》、《青岛时尚产业发展报告（2020）》、《青岛市市南区推进时尚经济创新发展研究》（2020，政府报告）。
出版译著《时尚品牌与传播：欧洲奢侈品牌核心战略》、《服装流行趋势预测》等数本。
发表核心期刊或CSSCI来源刊文章《时尚传播的双轨运行机制》、《时尚传播专业的发展和特点》、《符号化传播：时尚传播学基础理论初探》、《社交网络的时尚品牌传播---虚拟世界的“真实环境”构建》、《视觉传播视角下可穿戴技术探究》、《文化价值观影响下的中西方新闻报道比较》、《社交网络中的视觉信息与时尚品牌传播》等十余篇。
The Projects presided are as follows:
Beijing Social Science project "Research on International Communication of Clothing Culture in the Context of New Media" ; Project of high-level talent training program of Beijing universities "Fashion Brand Communication in visual Era" ; University projects such as "Research and Practices of International Fashion Communication" and "Fashion Communication" , etc.
The books authored are as follows :
Monograph: Fashion Communicatio n(2013);
Textbook: On Fashion Communication (the textbook for the 13thFive-Year Plan for Higher Education) (2018) , which was awarded the "Beijing Excellent Textbook" by Beijing Municipal Education Commission in 2019;
Industry Reports: Research on Promoting Innovative Development of Fashion Economy in Shinan District of Qingdao (2020) , Development Report of Qingdao Fashion Industry (2020) , Annual Report of Beijing Fashion Industry in 2019 , Annual Report of Beijing Fashion Industry in 2018 .
The books translated are as follows :
Fashion Branding and Communication: Core Strategies of European Luxury Brands (2020), Fashion Trends Forecasting (2020), etc.
More than 10 articles are published in the core journals or CSSCI source journals, such as：
" Double-track Operation Mechanism of Fashion Communication ", "Development and Characteristics of Fashion Communication Major ", and " Visual Information and Fashion Brand Communication in Social Network "，" the Social Network of the Virtual World of Fashion Brand Communication -’Real World’ Building ", " Wearable Technology to Exploration from Visual Communication Perspective ", " Comparison of Chinese and Western News under the Influence of Cultural Valu e ”, etc.
主讲课程（ Main courses）：
时尚传播学 Main Courses: Fashion Communication
时尚媒体运作流程 Operation Process of Fashion Media
时尚媒体营销推广与实践 Marketing Promotion and Practice of Fashion Media
时尚符号学 Fashion Semiotics, etc