陈大公  CHEN DAGONG

职称Professional Title

副教授

Associate Professor

  

职务Title

北京服装学院时尚传播学院摄影系主任

Head of the Department of Photography, School of Fashion Communication, Beijing Institute of Fashion Technology

  

主要研究方向及研究成果(Main Areas of Expertise and Refereed Publications):

研究方向(Areas of Expertise):

影像设计;视觉传播;青年文化;摄影艺术

Image Design; Visual Communication; Youth Culture; Photography

  

研究成果(Refereed Publications):

北京设计学会理事;青年文化研究专家。

Director of Beijing Design Society; Research Specialist of Youth Culture.

2014-2016“跨专业综合设计课程研究”获得北京市青年英才项目支持;参与“中国Q项目”(China Cute)和“深呼吸——北京服装学院艺术设计学院跨专业毕业设计整合项目” ,“中国Q项目”作品在米兰设计周的主展场——创意园区Fabbrica del Vapore进行展览。

Professor Chen's “Research on Interdisciplinary Comprehensive Design Curriculum” from 2014 to 2016 was sponsored by Beijing Youth Talents Project. He participated in “China Cute” and “Breathe Deeply - graduation projects of School of Art and Design, BIFT” and his “China Cute” work was exhibited in the creative park Fabbrica del Vapore, the main exhibition venue of Milan Design Week.

作为品牌设计师和摄影师,为“海澜之家” 、“鹿王”、“国人”、“金羽杰”等国内知名时尚品牌定制年度传播方案,用摄影和视觉设计探索品牌传播的新路径。作为青年文化研究者,2014年创立“青年趋势”——青年文化研究机构,先后与国家信息中心、及广告创意代理公司合作,完成了“95后中国青年群体的亚文化研究”和“95后汽车消费趋势”,项目研究期间定量研究了覆盖全国的近5万样本,跟踪固定样本组以及定性访谈了近千位95后。

As a brand designer and photographer, Chen Dagong offer customized annual communication plans for famous domestic fashion brands such as “HLA”, “King Deer”, “GUOREN”, “LINCChic” and explores new ways of brand communication with photography and visual design. As a researcher of Youth Culture, he founded the “Youth Trend” in 2014, the Youth Culture research institute, and cooperated with the State Information Center and advertising creative agency to complete the “Research on Subculture of China’s Generation Z Youth Group” and “Automobile Consumption Trend of Generation Z”. During the research period of the project, nearly 50,000 samples covering the whole country were quantitatively studied, the fixed sample group was tracked, and the nearly 1,000 Generation Z was interviewed qualitatively.

出版著作2册,围绕“图形创意”及“创意版式设计”与视觉传播和影像设计相关的核心课程。发表多篇学术论文。2019年获得大学生广告大赛北京赛区优秀指导教师、所授课程获得北京市优质本科课程;2013年获得中国设计之星全国铜奖; 2008年获得德国设计红点奖传播奖。

Chen Dagong has published 2 books which focus on “graphic creativity” and “creative layout design” and the core courses of visual communication and image design. He has also published many academic papers. In 2019, he won the title of outstanding instructor in Beijing in the the National Advertising Art Design Competition for College Students, and the courses he taught won the Quality Undergraduate Course in Beijing; in 2013, he won the National Bronze Award of Chinese Design Elites; and in 2008, he won the Communication Award of German Red Dot Design Award.

  

主讲课程(Main Courses):

创意影像与视觉设计

Innovative Image and Visual Design

文字应用设计

Typography Design

广告摄影

Advertising Photography

影像设计

Image Design

毕业设计

Graduation Project