专业介绍

INTRODUCTION

北京服装学院广告学专业成立于2002年,至今已为社会培养了13届近800名优秀毕业生,活跃在国际4A公 司、优秀本土广告公司等,致力于品牌策划与传播活动,为各类企业的品牌塑造贡献力量。学生在“大广 赛”、“金犊奖”、“ONESHOW”等大赛中获得特等奖、金奖、银奖等上百项。广告学专业紧密围绕社会需 求和行业发展,依托学校“服装引领、艺工融合”的办学理念,又与时尚传播学院各学科进行优势互补,探索 以市场与社会需求为导向,理论教学与实践教学相结合的人才培养模式,培养具有整合驾驭各种传播手段和媒 体能力,能够适应全球一体化趋势,胜任国际时尚行业发展,富有创新精神与活力的复合型高级广告人才。本 专业目前每年招收60名文、理科学生。

The advertising major of Beijing Institute of Fashion Technology was established in 2002. It has trained nearly 800 outstanding graduates in the last 13 years, who are active in international 4A agencies and excellent local advertising companies. It is committed to brand planning and communication activities for various enterprises in brand building. Students have won hundreds of special awards, gold and silver prizes in competitions such as “National Advertising Art Design Competition For College Students”, “Times Young Creative Awards” and “ONESHOW”. The advertising major closely focuses on social needs and industrial development. It relies on the school's positioning of "clothing guidance, art and technology integration", and cooperates various disciplines of the School of Fashion Communication to explore a talent training mode, taking market and social needs as the guide, and combining theories and practice to cultivate innovative and energetic inter-disciplinary high-level advertising talents with integrated communication and media capabilities, capable to adapt to the trend of globalization, and competent for the development of the international fashion industry. The program currently enrolls 60 literal arts and science students each year.

知品牌懂时尚
让创意成为一种生活方式

KNOW ABOUT BRANDS AND FASHION
MAKE CREATIVITY A WAY OF LIFE

关键词

KEY WORDS

培养目标

OBJECTIVES

富有创新精神与活力,整合驾驭各种传播手段和媒体能力,适应全球一体化发展趋势,胜任国际时尚行业的复合型 高级广告人才。

Train the interdisciplinary, comprehensive, versatile and advanced advertising talents,who are fast learners and brand spokespersons, rich in creative spirit and practice, familiar with the fashion industries, adapt to the trend of globalization and can integrate the multiple communication channels.

专业课群

COURSE GROUP

主要课程

Main Courses

就业方向

EMPLOYMENT DIRECTION

社会对于广告专业毕业生的需求量一直很高,就业前景广泛,包括各类新闻媒体、国家机关和 事业单位策划宣传门部、市场调查及咨询策划机构、各类时尚型企业、各类广告公司等;也可 选择工商企业,在市场、品牌、公关、广告等部门进行市场推广、品牌设计等工作;此外,时 尚商场、服装品牌公司、时尚展览展示公司、时尚相关协会等也有大量职位可供选择。

The society has high demand for advertising graduates. After graduation, students majored in advertising can work in various news media, planning and publicity departments in government bodies and institutions, marketing research and consulting companies, various fashion enterprises, various advertising agencies etc.. The graduates also can take the marketing, brand design and other work in marketing, branding, public relations and advertising departments of industrial and commercial enterprises. In addition, there are a large number of positions available in fashion malls, fashion brand companies, fashion exhibition companies, fashion-related associations etc.

学生作品

STUDENT WORKS