专业介绍

INTRODUCTION

  北京服装学院表演(广告传播)专业于2015年建立,目前每年招收20名本科生。其围绕广告传播的专业特点,结合表演专业的基本要求,构建基于时尚、广告传播和品牌推广等方面知识构成的人才培养课程体系,同时加强本专业学生在学习期间的实践教学内容,在完成基础知识的学习后,将组织学生广泛参与国内外知名品牌公司的文化推广活动、影视戏剧演出活动,参与一线期刊杂志、摄影刊物、平面广告等的拍摄、展示与展演活动,将理论与实践相结合,使学生具备较高的专业素养。

  The performance major (fashion performance) was established in 2015, and 20 undergraduates are enrolled each year. It focuses on the advertising promotion and combines with basic requirements of the performance major to build a talent training curriculum system based on knowledge of fashion, advertising and brand promotion, and strengthen practice teaching content of students during their studies. Organize students to participate in cultural promotion activities, film and television drama performances of well-known brand companies at home and abroad, and participate in shooting, exhibition and performance activities of first-line journals, photography publications, print advertisements etc. after studying basic knowledge, aiming to combine theory and practice to enable students with a high level of professionalism.

  

  

  

专业理念与培养目标

Slogan & Objectives

为时尚产业和文化创意
产业培养受过高等教育的
职业模特。

Facing the fashion industry
and cultural creative industries cultivating higher education professional models in fashion performance and related areas.

主要课程

Main Courses

就业方向

EMPLOYMENT DIRECTION

表演专业(广告传播方向)学生毕业后,可在平面与影视广告拍摄、时尚机构、电台、电视 台、新闻媒体从事相关工作,也可从事时尚编辑、时尚模特或演艺经纪机构的管理、编导、签 约艺人和专业培训等工作,也可在专业院校中担任教学及教学管理工作,还可向影视表演、主 持人方向发展。

After graduation, students in performance major (fashion advertising promotion)can engage in related work in graphic and film advertising, fashion institutions, radio stations, TV stations, and news media. They can also take positions in management, directing, contracting entertainers, and professional training work in fashion editing, fashion models or performance brokerage agencies, as well as teaching and management work in professional colleges. They can also develop in film and television performance, and hosts.

学生作品

STUDENT WORKS