The photography major of Beijing Institute of Fashion Technology was established in 2004 and currently enrolls 20 art students every year. The photography major has trained more than 200 graduates in the last 12 years since its establishment, who are active in first-tier international fashion cities such as Beijing, Shanghai, Shenzhen, New York, Milan, London, etc., working in fashion photography, advertising agencies, news media, film and television companies, and portal websites, Internet companies, large photo agencies, photography departments of enterprises and institutions, and related institutions of higher learning or educational institutions.The photography major relies on the school’s “big fashion” and “new media” platform to integrate art design, fashion design, advertising, communication, performance and other disciplines, establishing unique characteristics and advantages of Beijing Institute of Fashion Technology in practical teaching and talent training. The internationalization of the photography major is at the leading level in the school, and 90% teachers have overseas study experience in Europe and America. “There is no stopping on the road of creation.” Full-time photography teachers hold exhibitions and guide students to participate in various competitions and exhibitions. Students in photography major won more than 100 golden, silver and bronze awards. More than 10 works were included in photography exhibition of Chinese university students. Teachers and students actively participate in the practice of major activities inside and outside the school, achieving fruitful results.
To cultivate commercial photographers with artistic pursuit, visual acuity, unique concept and contemporary consciousness, and to cultivate photographers with excellent skills, rich artistic means and independent ideas.
Design Thinking and Method
Language of Film
Fashion Research and Communication
Digital Image Theory
Professional Photography Based
Digital Image Processing
Advertising and Visual Design
Photographic Genre and Expression
School Yearly Workshop
Work Shop: Image Customization
Work Shop: Fashion Communication
Work Shop: Model Card Practice
Photographic Art and Design
Fashion Film and Television-2
Work Shop: Portfolio Management
After graduation, students can establish a photography studio and advertising media company through mastery of commercial photography processes and self- employment capabilities, or work at high-level photography companies, international 4A advertising agencies, large e-commerce websites, photoagencies, newspaper agencies, fashion magazines, Internet media, photography departments of enterprises and institutions, film and television companies, publishing houses, and related institutions of higher learning and educational institutions.