专业介绍

INTRODUCTION

  北京服装学院是中国首个创办时尚传播本科专业的高校,从2006年在服装艺术设计专业下建设时尚传媒设计方向开始,到2013年学校将其独立为传播学(时尚传播)专业至今,已历经12年发展,培养了11届毕业生。时尚传播是新兴跨界学科,其将传播学与设计学、广告学、人类文化学、艺术学、管理学、语言学等多门学科融 为一体,已逐渐发展为具有时代性和引领性的独立前沿学科。北服传播学(时尚传播)专业将时尚文化、时尚设计、时尚产业、时尚经济与传播学、传播媒介、公共关系、传播推广进行跨界整合,开创了中国时尚传播教育的先河。本专业目前每年招收30名文科生,未来发展方向是向文、理、艺多学科开放招生。

  Beijing Institute of Fashion Technology is the first university in China to establish the major of fashion communication. Starting from the program of fashion media design in the major of fashion design in 2006, it was upgraded into the communication major (fashion communication) independently in 2013. It has undergone 12-year development so far and trained 12 terms of graduates. Fashion communication is an emerging cross-disciplinary discipline. It integrates communication and design, advertising, human culture, art, management, linguistics and other disciplines, gradually developing into an contemporary and guiding independent frontier discipline. Communication-Fashion Communication of Beijing Institute of Fashion Technology performs a cross-border integration of fashion culture, fashion design, fashion industry, fashion economy and communication media, public relations, and communication promotion, pioneering in Chinese fashion communication education. This major currently enrolls 30 liberal arts students each year and also aims to open enrollment to science and art students in the future.

像作家一样设计,
像设计师一样写作

DESIGN AS A WRITER,
WRITE AS A DESIGNER.

关键词

Key Words

培养目标

Objectives

高概念、高感性、高技术,做新兴世界的领先者。

High Concept, High Touch, High Tech, be the leader of the new world.

专业课群

COURSE GROUP

主要课程

Main Courses

就业方向

本专业学生毕业后可以在时尚产业和文化创意产业的广泛领域就职,就业方向包括:时尚媒体 (平面/影视/新媒体等)、时尚品牌企业、文化传播公司、文化艺术经纪公司、影视机构、 公关公司、广告公司、时尚趋势咨询与传播机构、时尚文化出版/研究/教育机构、时尚展览 展示机构等。 

After graduation, students of this major can take posts in the wide range of fashion industry, cultural and creative industry. The employment directions include: Fashion media (graphic/film/new media etc.), fashion brand companies, cultural communication companies, cultural and art brokerage companies, film and television institutions, public relations companies, advertising companies, fashion trend consulting and communication agencies, fashion culture publishing/ research/education institutions, fashion exhibition agencies etc. 

学生作品

STUDENT WORKS